"The harsh reality is the site wasn't real. The ad was fake. The reality is you've clicked through to a steward ad that's taken you to a fake site. That fake site then has taken your details, your credit card,” articulated Lisa Deegan, Senior Director, UK and International Growth at EBRAND, in the recent episode of The Security Strategist podcast.
Host Richard Steinnon, Chief Research Analyst at IT-Harvest, sits down with Deegan to talk about cybersecurity in brand protection against online fraud. They explore how AI is being used by criminals to create convincing fake shops, the impact of these scams on consumer trust, and the need for a comprehensive approach to brand protection.
Deegan emphasises the importance of understanding consumer behaviour, the mechanics of online scams, and the necessity for organisations to adopt proactive strategies to combat these threats.
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