Is Current DLP Failing Data Security in the Age of Generative AI?

With more and more organisations adopting AI as part of their operations, a new layer of data risk has begun to emerge.

In the recent episode of The Security Strategist Podcast, guest Gidi Cohen, CEO and Co-Founder of Bonfy.AI, sat down with host Richard Stiennon, Chief Research Analyst at IT Harvest. They discussed the reasons traditional data loss prevention (DLP) systems fail. Cohen stressed that understanding data context is now crucial for securing AI-driven enterprises.

Ultimately, as AI changes how organisations create, share, and use information, traditional data security methods are struggling to keep up. The Bonfy Co-founder believes the future b elongs to tools that understand context — not just content — and that can protect data wherever and however AI is used.

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