With an ever-changing business climate, companies have begun to shift their focus to unstructured data. In the past, unstructured data was challenging to deal with, considering the volume, governance and compliance, so organisations mainly focused on structured datasets. 

However, with the rise of generative AI and large language models (LLMs), Reece Williams Griffiths, Field CTO of Collibra, says that we can no longer overlook 80% of enterprise content—from transcripts and PDFs to emails and images.

In this episode of the Don’t Panic It’s Just Data podcast, host John Santaferraro, CEO and Head Research Analyst at Ferraro Consulting, talks with Griffiths, also Co-Founder and CEO of Deasy Labs (acquired by Collibra). They also talk about the change brought to Collibra after acquiring Deasy Labs.