"The real challenge that many manufacturers have dealt with for a long time and will keep facing is the shift from mass manufacturing to mass customisation," stated Daniel Joseph Barry, VP of Product Marketing at Configit.
In a world that has moved from mass manufacturing to mass customisation, makers of complex products like cars and medical devices face a hidden problem. For more than a century, since the time of Henry Ford, manufacturers have worked in a separate, mass-production mindset. This method in the recent industrial scenario has caused a lot of friction and frustration.
In this episode of the Tech Transformed podcast, Christina Stathopoulos, Dare To Data Founder, talks with Daniel Joseph Barry, VP of Product Marketing at Configit. They talk about Configuration Lifecycle Management (CLM) and its importance in tackling the challenges that manufacturers of complex products face recurrently.
The speakers discuss the move from mass manufacturing to mass customisation, the various choices available to consumers, and the need to connect sales and engineering teams. Barry emphasises the value of working together to tackle these challenges. He points out that using CLM can make processes easier and enhance customer experiences (CX).
